BRIEF

A multi-shelf display to replace a planned permanent unit. Must clearly present and dispense the information packs and provide an option for leaflets.

SOLUTION

A solid base unit with assembled shelves and leaflet holders at eye level plus a curved header.

A mixture of materials including plastic, carton and corrugated fibreboard was used.

The robust, free standing unit was supplied as several components which were simple to assemble at the point of purchase.

Strong graphics were achieved by screen printing in eight colours plus UV varnish.

BENEFIT

Easy to make up and to use. Excellent brand identification. Interesting, high impact graphics increased product awareness, resulting in an uplift in sales.